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We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy
Author:
Howard, Billee
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Class:
658
Age: Adult
Language: English
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LC: HB171
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ISBN-13: 9780399173622
LCCN: 2015037701
Imprint: Perigee Trade
Publisher: Perigee Books
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Pub Date: 12/01/2015
Availability: Out of Print Confirmed
List: $25.00
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Hardcover
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Physical Description:
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xiv, 194 pages ; 22 cm
H 8.54",
W 5.75",
D 0.83",
0.725 lbs.
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LC Series:
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Brodart Sources:
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Bibliographies:
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Awards:
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Library Journal Starred Reviews
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Starred Reviews:
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Library Journal
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TIPS Subjects:
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Economics
Business
Marketing/Sales
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BISAC Subjects: |
BUSINESS & ECONOMICS / Commerce
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / International / Marketing
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LC Subjects:
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BUSINESS & ECONOMICS / Economics / General
Economics
Entrepreneurship
Relationship marketing
Sustainable development
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SEARS Subjects: |
Economics
Entrepreneurship
Marketing
Sustainable development
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Reading Programs: |
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| Annotations |
| ONIX annotations | 10/16/2017 |
| Named an Inc. Business Beach Read for Summer 2016! In WE-Commerce , visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of "we" instead of "me," focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people's ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators-"artists of business." With advice from "stay small but include all" to "profit with purpose" and "embrace disruption," Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy. |
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| Starred Reviews: |
| Library Journal | 11/01/2015 |
| Howard is the founder of Brandthropologie Media, an organization dedicated to the study of the intersection of art and commerce and the business possibilities emerging from the union. She feels that the problems caused by the 2008 financial crisis identify a move from the "I, Me, Mine" mind-set of the past to today's sharing-centered economy. The changes caused by this shift in focus will define new, smaller community concerns that present a challenge in many places. Howard's ideas remind this reviewer of Mintel Trends's presentation, "Make It Mine: Personalization Is a Right Not a Privilege." The author proposes "New Golden Rules" for operating in the sharing economy and identifies and explores "We-volution," transformation that involves the use of commercial media and thinking globally yet celebrating uniqueness. VERDICT Adult readers of all sorts should be exposed to these potential transitions and evaluate them. Howard offers some insightful suggestions--they won't be for everyone but deserve consideration. Littleton Maxwell, Business Information Ctr., Univ. of Richmond. 208p. LIBRARY JOURNAL, c2015. |
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| Journal Reviews |
| Booklist | 11/15/2015 |
| Rising from the ashes of the 2008 financial collapse, Howard, executive and communications expert, reports that the "I, Me, Mine" industrial era is being replaced by We-Commerce, a new global marketplace that is "an economy and culture built on . . . core American competencies: socialization, sharing, trust, . . . creativity, and collaboration." The author explains how to succeed in this new business landscape, including aiming at profit with purpose and meaning, and focusing business efforts for the good of many, rather than a few. The author's golden rules for We-Commerce: create a brand that encourages sharing and trust--e.g., Airbnb and Uber; leaders must disrupt every stage of the supply chain to reinvent how and where the product is made and how customers are served; failure is the best teacher to ensure future success; and find and hire mavericks and reward them for breaking the rules. Howard concludes with important perspective on the We-Commerce reality by various experts from fields such as food, media, fashion, and philanthropy. Thought-provoking, valuable insight. Whaley, Mary. AMERICAN LIBRARY ASSOCIATION, c2015. |
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| Publishers Weekly | 10/12/2015 |
| Howard, founder of the communications firm Brandthropologie, devotes this slim but hard-going business manual to the argument that the business world, transformed by the 2008 crash, now requires a more social, personal approach to branding and product development--one harking back to humanity's "small-community origins." She aims to show how to succeed in this quickly shifting marketplace and become "a true artist of business" able to "introduce creativity into everything your brand produces." The book introduces the "new Golden Rules of Branding," such as "create a brand culture that encourages trust and sharing" and "recognize that failure is the new success," backed up by a few case studies. Howard discusses the power of cult brands, the advantages for companies that convey a sense of social purpose, and the trick to "staying small" while still reaching and satisfying customers. These are all fair enough points, but the buzzword-filled presentation (e.g., "adapt to the laws of creative evolution") and self-satisfied tone ("I can... help you understand the new laws of the jungle") will make this a tough read for most. (Dec.). 208p. PUBLISHERS WEEKLY, c2015. |
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9780399173622,dl.it[0].title
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