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The Tipping Point: How Little Things Can Make a Big Difference
Author:
Gladwell, Malcolm
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Class:
302
Age: Adult
Language: English
Descriptors: Reprint
Demand: Average
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LC: HM1033
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ISBN-13: 9780316346627
LCCN: 2004273849
Imprint: Back Bay Books
Publisher: Little, Brown and Company
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Pub Date: 01/07/2002
Availability: Available
List: $18.99
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Trade Paper
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Physical Description:
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xii, 301, 7 p. ; 21 cm.
H 8.5",
W 5.5",
D 1",
0.67 lbs.
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LC Series:
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Brodart Sources:
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Bibliographies:
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100 Best Business Books of All Time
Library Journal Bestsellers
Los Angeles Times Bestsellers List
New York Times Bestsellers List
Publishers Weekly Bestsellers
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Awards:
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Outstanding Books for the College Bound and Lifelong Learners
Publishers Weekly Starred Reviews
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Starred Reviews:
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TIPS Subjects:
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Social Sciences/Sociology
Psychology/Self-Help
Young Adult
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BISAC Subjects: |
PSYCHOLOGY / Social Psychology
BUSINESS & ECONOMICS / Marketing / Research
SOCIAL SCIENCE / Statistics
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LC Subjects:
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Causation
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
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SEARS Subjects: |
Causation
Social psychology
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Reading Programs: |
Accelerated Reader Level:
9.1
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Points: 15.0
Lexile Level:
1160
Reading Counts Level:
11
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Points: 19.0
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| Annotations |
| Brodart Annotations | 10/01/2004 |
| The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Nonfiction. 304pp. BRODART CO., c2004. |
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| Journal Reviews |
| ~Kliatt (Retired Journal) | 05/01/2002 |
| SA When it was first published in 2000, Malcolm Gladwell's book about social epidemics 'tipped.' It made the bestseller lists both here and abroad. It became a popular phenomenon. This is what The Tipping Point is all about. Gladwell's concept, the topic of sociologists since the 1970s, is that trends and ideas take off--reach the tipping point--for some reason, usually because of the influence of a small group or even one individual. He offers as his first example the resurgence in popularity among the cool people of Hush Puppies, the brushed-suede shoes that were down to sales of a mere 30,000 pairs a year. Suddenly in 1995 they became a hot property and they sold 430,000 pairs a year. The same phenomenon occurs with crimes, children's television (Sesame Street and Blue's Clues), smoking among the young, direct mail, and Paul Revere's famous ride. Gladwell says that the best way to think of these trends is to see them as epidemics; they spread like viruses do. And in that spread some people are more influential than others. He posits three rules: the Law of the Few, the Stickiness Factor, and the Power of Context. His explanations are persuasive. His ideas on smoking among youngsters and how to slow it should be required reading by government officials at all levels. In his new afterword, Gladwell touches on the AIDS epidemic, improving public schools in tough neighborhoods, the massacre at Columbine High School, and finding Mavens, those influential people who make things happen. Highly recommended for its clear exposition of important issues. Janet Julian, former English Teacher, Grafton H.S., Grafton, MA; 301pg. KLIATT, c2002. |
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9780316346627,dl.it[0].title
| Review Citations |
| New York Times Book Review | 01/06/2002 |
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