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Inside the Box: PROVEN SYSTEM OF CREATIVITY FOR BREAKTHROUGH RESULTS
Author:
Goldenberg, Jacob
CoAuthor:
Boyd, Drew
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Class:
658.4094
Age: Adult
Language: English
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LC: HD53
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ISBN-13: 9781451659252
LCCN: 2012045258
Imprint: Simon & Schuster
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Pub Date: 06/11/2013
Availability: Out of Stock Indefinitely
List: $28.50
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Hardcover
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Physical Description:
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ix, 257 pages : illustrations ; 24 cm
H 9",
W 6",
D 1",
0.95 lbs.
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LC Series:
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Brodart Sources:
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Brodart's Insight Catalog: Adult
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Awards:
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Starred Reviews:
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TIPS Subjects:
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Management
Marketing/Sales
Business
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BISAC Subjects: |
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Skills
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LC Subjects:
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BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Skills
Creative ability in business
Problem solving
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| Annotations |
| Publisher Annotations | 03/01/2013 |
| This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture. |
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| Journal Reviews |
| Kirkus Reviews | 06/01/2013 |
| Thinking outside the box is hardly the only spur to innovation, write marketing professors Boyd (Univ. of Cincinnati) and Goldenberg (Hebrew Univ. of Jerusalem) in this bouncy yet grounded nod to the creative impulse. Indeed, readers are less likely to find inspiration and exercise creativity outside the box than in. The authors discuss systematic innovative thinking: searching for underlying patterns and logic that are hidden in plain sight and looking for resources close at hand. "We believe that you'll be most creative when you focus on the internal aspects of a situation or a problem--and when you constrain your options rather than broaden them," they write. The authors outline some primary concepts to consider: Subtraction--remove something, even something thought to be essential; think of Apple products, but removing screens on anesthesia machines is also relevant. Multiplication--e.g., multiple-blade shavers. Division--e.g., tracks in a music recording. Task unification: "force an existing feature (or component) in a process or product to work harder by making it take on additional responsibilities"--like backpack straps energizing shiatsu points. Attribute dependency--e.g., information and geosynchronicity in smartphones. The point is to resist implicit assumptions and false contradictions, "breaking the blind spot that is Structural Fixedness, the tendency to see objects as a whole." You can work backward as well--function follows form--though with a specific challenge, that is more complicated. Still, the authors do not prove that creativity is a science, and their optimism can be jarring: "By following method, you can create new and exciting things--or conceive new and exciting ideas--on demand." Creativity emerges from behind a number of guises, and Boyd and Goldenberg's structured approach fits the bill with so many familiar examples that many readers will wonder, "why didn't I think of that?". 272pg. KIRKUS MEDIA LLC, c2013. |
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| Library Journal | 05/01/2013 |
| Using a set of "systematic inventive thinking" (SIT) techniques, Boyd (marketing and innovation, Univ. of Cincinnati) and Goldenberg (marketing, Hebrew Univ. of Jerusalem) demonstrate ways for corporations to enhance productivity and develop innovation creatively. SIT are taught in workshops or classes and involve ways of thinking about product design and concepts without restrictions caused by specific problems. Other techniques include unifying tasks for which components are asked to do double duty, or attribute dependency where results are varied depending on specific conditions. Examples of how to implement the techniques exist throughout the book and range from laparoscopic surgical innovations to Captcha characters and new ways to build skyscrapers. Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg's advice stand out from the crowd. VERDICT A captivating and fun read that adds insight to product design. Recommended for all audiences. Susan Hurst, Miami Univ. Libs., Oxford, OH. 272p. LIBRARY JOURNAL, c2013. |
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| Publishers Weekly | 04/01/2013 |
| Marketing executives and frustrated industrial designers will enjoy this expanded version of marketing professors Boyd and Goldenberg's engaging corporate presentation on "Systematic Inventive Thinking" (SIT): a set of problem-solving techniques that help companies "make creativity part of their cultures." There are intriguing ideas in this hybrid work, which reads like a business school case study and history of industrial design innovations like the minimalist DVD player or the iPod Shuffle. While the authors use systemic approaches to find unexpected answers, their conflation of creativity with cleverness betrays the faintly grandiose promise of systematizing creativity--a process intended to improve efficiency and yield dramatic, and profitable, variations on product themes. Boyd and Goldenberg's definition of innovation is loose enough to allow them to lionize the 30-minute delivery guarantee of Domino's Pizza, while they fail to see that reorganizing surgical device instruction techniques for the sake of increased efficiency is hardly inventive. Agent: Jim Levine, the Levine Greenberg Agency. (June). 272p. PUBLISHERS WEEKLY, c2013. |
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9781451659252,dl.it[0].title
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